FORGE Assist is the AI receptionist built around your business — answering calls 24/7, qualifying opportunities, booking appointments, and moving every conversation to the next step. No generics. No voicemail. No missed revenue.
Day, night, weekend, or when your team is already tied up — FORGE Assist answers the calls you route to it and keeps the opportunity from dying in voicemail.
Every conversation is qualified around your business — what they need, where they're located, how urgent it is, and the information your team needs to take the next step.
It doesn't stop at taking a message. FORGE Assist can book around real availability, escalate urgent opportunities, update your systems, and trigger what needs to happen next.
And they don't always wait. In home services, only 52% of inbound callers reach a person, while 41% of online jobs booked through Housecall Pro happen after hours. The demand is there whether your office is ready for it or not.
They Call When You're Working. You're on the job, driving, estimating, managing crews, or already helping another customer.
They Call When You're Closed. Nights, weekends, storms and emergencies don't care what your office hours are.
They Expect an Answer Now. Speed has become part of the buying experience; 79% of consumers say they'll switch to a faster-responding competitor.
CALLS DON’T REACH A PERSON
BOOKINGS HAPPEN AFTER HOURS
WILL CHOOSE THE FASTER RESPONSE
PHONE LEADS CONVERT ON THE CALL
FORGE Assist doesn't just answer the phone. It's trained around how your business actually operates — what you sell, where you work, what makes a lead valuable, when something becomes urgent, what your team can handle, and what should happen next. The result is a phone system that doesn't just capture conversations. It acts on them.
FORGE Assist is built around your actual services, service area, hours, FAQs, qualification rules, and customer experience. It learns what your team needs to know before a lead ever reaches you.
New roof or repair? Residential or commercial? Insurance claim or retail job? Inside the service area? Emergency or routine estimate? FORGE Assist gathers the information that determines what should happen next — while the caller is still on the phone.
A calendar can tell you whether a time slot is technically open. It can't always tell you whether your crews can actually handle another job. A quick daily capacity check lets FORGE Assist work from the availability your team really has before offering appointments.
An active leak, storm damage, emergency request, or high-value opportunity shouldn't move through the same workflow as a routine estimate. FORGE Assist recognizes the difference and can immediately change the path — escalating, alerting, or routing the call according to rules built around your business.
Different leads can follow different paths. Insurance work can go one direction. Retail another. Emergency calls can trigger immediate alerts. Work you don't handle can be referred instead of discarded. The goal is to make sure a valuable conversation doesn't simply end when the caller hangs up.
The conversation can update your CRM, create or update the contact, trigger text or email follow-up, notify your team, log the lead details, and start the next workflow automatically.
The system watches every opportunity in your pipeline for these three stall points and automatically fires a follow-up sequence built for each one — a same-day check-in, a short SMS a few days later, a real nudge before a lead goes cold enough to write off. No spreadsheet to check. No reminder to set. No deal falls through because everyone got busy on a Tuesday. Find out more here.
MANAGED BY GRADIENT FORGE STUDIO
FORGE Assist isn’t software we hand over and leave you to manage.
We build it, test it, monitor it, and adjust it as your business changes.
You can customize it. You shouldn’t have to manage it.
FORGE Assist isn't built to replace good people. It's built to stop good people from spending their day doing work that doesn't require them. When routine calls, qualification, scheduling and follow-up can happen automatically, your team gets more time for customers, estimates, projects and the work that actually grows the business.
Here are your options:
Owner or office manager interrupted all day. No new payroll — but a high cost in missed opportunities and lost focus.
Human judgment and flexibility. ~$39,460 average annual wage, before benefits, payroll taxes, and other employer costs. Coverage limited by staffing.*
From $297/month. 24/7 call handling, qualification, scheduling, and routing — working alongside your existing team, not replacing it.
You're not buying cheaper phone answering. You're buying more operating capacity.
*S. receptionist wage: Bureau of Labor Statistics, May 2025. Comparison uses FORGE Assist starting price of $297/month and excludes setup, usage above included limits, benefits, payroll taxes and other employer costs.
FORGE Assist is an AI-powered receptionist built by Gradient Forge that answers the calls you route to it, qualifies the opportunity, and moves the conversation to the right next step — whether that's booking an appointment, alerting your team, collecting information, or starting a follow-up workflow. It's trained specifically around your services, service area, and the way your business actually operates.
No. FORGE Assist is designed to have natural, conversational interactions rather than read from a rigid script. It can also identify itself as a virtual assistant at the beginning of the call, so customers know who they're speaking with while still getting a fast, helpful response.
Yes. In most deployments, your existing business number stays exactly the same. FORGE Assist works behind it to handle the calls you choose to send its way — after hours, when your team is busy, or whenever you want additional coverage. Your customers keep calling the number they already know.
FORGE Assist can recognize situations that shouldn't wait — an active leak, storm damage, emergency request, or another high-priority situation — and follow the escalation rules built for your business. That might mean immediately notifying your team, routing the call, or triggering an urgent follow-up instead of placing the caller into a normal booking flow.
Yes. FORGE Assist can ask the questions needed to distinguish between different opportunity types — such as an insurance claim, retail project, repair, emergency, or routine estimate — and then follow the appropriate workflow for each one.
FORGE Assist can work from more than just open calendar slots. A simple daily capacity check lets your team tell the system what you can realistically handle, helping it book within real operating capacity instead of assuming every open hour means another job can fit.
That depends on how you want it handled. FORGE Assist can politely let the caller know they're outside your coverage area, capture their information, route them to another resource, or trigger a referral workflow so a legitimate opportunity doesn't simply disappear.
The call ending doesn't mean the workflow stops. Depending on your setup, FORGE Assist can update your CRM, create or update a contact, send your team a notification, trigger a text or email, record the appointment, and pass the information into whatever needs to happen next.
In most cases, yes. FORGE Assist can be connected to calendars, CRMs, messaging platforms, and other business systems through direct integrations, APIs, and automation workflows. Gradient Forge builds those connections around the systems your business already uses rather than forcing you into an entirely new stack.
No. Gradient Forge builds it, trains it, tests it, and manages the intelligence behind it. You're not handed another piece of software and expected to figure it out. Your team runs the business. We keep FORGE Assist running behind it.
Voice deployments can typically be built, trained, tested, and launched within about a week of kickoff. If your system includes business texting, SMS activation may follow once the required carrier registration is complete.
FORGE Assist starts at $297 per month, with pricing based on the level of call volume, automation, integrations, and workflow complexity your business needs. There is also a one-time setup cost to build, train, test, and configure the system around your operation.
We'll tell you exactly what you're getting and what it costs before anything is built.
No. FORGE Assist is available month to month, so a long-term commitment isn't required. Longer-term options may include additional savings or promotional months, but they're optional.